Madison College Design & Illustration

Ingrid Slamer Full Time Faculty
email Ingrid • 608-246-6355

About Ingrid

I grew up in Sydney, Australia, home of the famous “Coathanger” Bridge and Sydney Opera House (object of my first design crush). I graduated from Sydney College of the Arts and began my design career in Canberra, the nation’s capital.  There I worked for the Australian National University, (Graphic Designer); the National Library of Australia (Senior Designer and Exhibition Designer); and the National Museum of Australia (Exhibition Designer). In addition, I  freelanced for government agencies and private firms (AIDAB; Australian Heritage Projects; Australian Customs) designing identities, publications and exhibitions, and provided pro bono design in set and and silk screen printing to local community theaters (TAU Theater, and CADS Theater). I also worked in the Philippines with the German Aid Organization (GTZ) designing biological control field aids for Filipino cotton growers. I was fully engaged with graphic design in its many forms, as a way to educate, inform and delight.

Moving to Madison presented new learning opportunities and a different design focus. I continued my studies in lithographic printmaking at UW-Madison, and volunteered as a printmaker’s assistant at Tandem Press (a large printmaking studio affiliated with UW-Madison). Returning from a period of living abroad in Bangkok, I joined American Girl and became an Art Director for the American Girl Collection, in books and publications. Some of my responsibilities included art directing the books of the Kit Collection (1934 Depression character), designing and art-directing the contemporary AGFiction book series, and a creative co-lead on the development of a new brand, Girls of Many Lands.  In this capacity I learned the art and value of brand management, leadership, design research, and the effectiveness of communication.

In 2006 I joined the faculty of Madison College as a full time instructor. I teach three courses a semester from the following list: Design Fundamentals; Typography, Design Project Management, Electronic Page Layout, Graphic Design, and Portfolio. I also take classes for my own development, and have recently completed classes in pastel, oil painting, design for the web, and Teaching for Hybrid.  I coordinate a design lecture series called “designers_and”, and with another colleague have recently launched a student public art competition called Electric Pavilion.

I am especially proud of our students and their commitment to learning. I encourage my students to take full advantage of college resources, to develop and apply design thinking, by engaging research, theory, creativity, and design elements and principles. Rick Poynor in the movie Helvetica states: “Graphic designers are the ones putting wires into peoples heads.” Students relate well to this image. Within the context of every design problem there are questions to ask, best design processes and practices to engage, and variations to try before deciding on the right wire to choose.